Lovely is a dedicated, full-fledged children’s retail store located across Egypt, with six different branches currently serving potential mothers-to-be, infants, and children up to the age of twelve with a wide variety of clothing and accessories from local and international brands.

Established in 1965, it all began when the founders of Lovely began designing and manufacturing hand-made garments for children. With the first factory fully operating in 1973, Lovely had just fifteen employees hired to complete the task of woven dresses. Later, the factory expanded in 1996, and the employees multiplied, selling products to numerous retail stores across Cairo.

within less than twenty years of operating the factory, Lovely opened it’s first small-scale store in the district of Mohandesin. Lovely’s first branch later expanded into five other branches within the next twenty years.

Today, the mass production of garments produced in the factory and product range have allowed for the enormous expansion of Lovely stores across Egypt, as well as distribution to over fifty retail stores located nation-wide.

LOVELY carries necessities for infants and children including:

CLOTHING

Basics / Underwear Casual wear Footwear Swimwear Nightwear Dresses for special occasions

ACCESSORIES & EQUIPMENT

Beds Strollers Car seats Carrycots Baby holders Diapers &Potties Furniture Health &Safety

EDUCATIONAL BOOKS

Toys

Travel Solutions

Twins special accessories

MATERNITY SECTION

A special section in all of our stores provides casual and sports wear, lingerie and accessories for our pregnant mothers to be.

SOME OF THE INTERNATIONAL BRANDS SOLD IN LOVELY:

NUK Disney Bebe Comfort Graco Fisher-Price Chicco Peg-Perego medella kids Johnson&Johnsons Avent NUK Maclaren Baby Relax Maxi-Cosi NEONATO Babideal Evenflo stummer

OUR MISSION

Lovely mission is to provide consumers every where in Egypt with quality and value mother and child apparel through a convenient chain of retail outlets.

We will deliver on our mission utilizing our ability to source globally and our ability to provide a compelling shopping experience.

We are committed to the best interest of our customers, share holders, our people, our suppliers, and the communities we work within.